Resource-light business models are taking off

From baby-clothes to software: A new support program by Impact Hub, WWF Switzerland and reverse brings six startups of the resource-light circular economy closer to the market

Zurich,  6 May 2019 – On tomorrow’s Overshoot Day WWF Switzerland, the Swiss Impact Hub's initiative "Circular Economy Transition" and the creative design agency reverse launch a support program for companies with resource-light business models.

Over the next six months, the team, together with external experts and six selected projects, will evaluate the opportunities and challenges of resource-light circular business models in practice. Through sufficiency, efficiency and shortening of material loops, these initiatives are aiming at the lowest possible resource depletion and minimization of CO2 emissions. During the program, the selected project’s business models are being questioned and developed further, in order to understand how established companies can integrate circular and sufficiency strategies into their business models.

The catalyzer program offers the six participating initiatives tailor-made support in the form of coaching, further development and increased visibility for potential customers. In order to stimulate healthy competition, individual participants receive additional financial support for the implementation of their innovative ideas.


For the first edition of the resource-light business models support program the following six projects have been selected:

  • Miniloop – offers a rental service for baby clothes.

  • ·Revamp it – offers a repair service for electronics and open source software.

  • Grassrooted – commits itself to stop food waste and operates a non-standard vegetables distribution service.

  • Sharely – offers rental services of everyday life products and consulting services in the area of the sharing economy.

  • Offcut – fosters the creative reuse of materials of daily use.

  • Einmachbibliothek – offers tools and methods to preserve fruits and vegetables

Viktor Vogt